Seller Capital Pte. Ltd. (Singapore)
Privacy Policy

1. INTRODUCTION

Seller Capital is committed to protecting your privacy. Please read this Privacy Policy carefully to learn more about how we collect and use your information. This Privacy Policy, when read together with the Terms of Use of certain services, governs your interactions with the Seller Capital Platform and/or the Seller Capital Services, as well as your professional interactions with Seller Capital. By interacting with the Seller Capital Platform and/or the Seller Capital Services, submitting information to Us, or signing up for any services offered by Us, you agree and consent to Seller Capital, as well as our respective representatives collecting, using, disclosing and sharing amongst themselves your Data, Personal Data, Non-personally identifiable information (hereinafter - non-PII) and disclosing such Data, Personal Data, and non-PII to our authorized service providers and relevant third parties in the manner outlined in this Privacy Policy.
2. DEFINITIONS
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The following expressions shall, unless otherwise expressly stated, bear the following meaning:

Data means any data you may provide to us via the Seller Capital Platform or as part of the Seller Capital Services and includes any data we may access from you, such as ad campaign data, device data, and location data (which is set out in further detail below).
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A Seller Capital Platform means a technological platform known as sellercapital. sg, which, among other things, (i) allows customers to observe e-Commerce data, collected, processed, and visualized via the platform; (ii) gives customers recommendations on content, product pricing, inventory, advertising, and supply chain optimization; and (iii) allows customers to submit applications for a loans and interact with third-party Lenders.

Non-PII means any information that cannot be used to identify a particular individual and, for the avoidance of doubt, includes Data that is not Personal Data.

Personal Data means any data or information which, either jointly with other data or on its own, can be related directly or indirectly about you (or any person) from which you (or such person) can be identified either (a) from that data; or (b) from that data and other information to which we have or are likely to have access including any sensitive personal data and expression of opinion about you. For the avoidance of doubt Data may also be Personal Data.
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Privacy Policy shall mean this policy and shall include all such further and future amendments.
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Process, Processing shall mean any dealings by Us with the Data, Personal Data, and Non-PII including but without limitation to the collection, recording, holding, storing, use, and disclosure of the Data, Personal Data, and non-PII and shall further include, but not be limited to, the organization, adaptation, alteration of the Data, Personal Data and Non-PII, the access to, retrieval, consultation or use of the Data, Personal Data and Non-PII, the disclosure of the Data, Personal Data and Non-PII by transmission, transfer, dissemination or otherwise making available or the alignment, combination, correction, erasure or the destruction of the Data, Personal Data and Non-PII.

Related Corporation means any subsidiary or holding/parent company of that corporation, any subsidiary of that holding/parent company, or any other affiliated legal entity with whom we are under common corporate control, which has agreed to comply with the terms of this Privacy Policy.


Seller Capital, Our, Us, We refer to Seller Capital Pte. Ltd. and its Related Corporation (s).
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Seller Capital Services means any services and/or products and/or a combination of both provided by Seller Capital, our Related Corporation (s), authorized agents, authorized, affiliated partners, or associates and shall include the Seller Capital Platform. Any references to "Seller Capital Services" in this Privacy Policy shall mean all of the Seller Capital Services or any of them as the context requires.

Seller Capital Systems means all online and/or mobile platform (s) and any other platforms maintained and operated by Seller Capital where Seller Capital provides services, which shall include the Seller Capital Platform.
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A reference to "person (s)" shall include any company, partnership, individual person, firm, joint venture, association, corporation, statutory body, unincorporated body of persons, trust, bureau, minister, agency, instrument, court, regulatory body, government or state, any authority or other body corporate and vice versa.
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A reference to you or the user refers to a user of any of the Seller Capital Platform and/or the Seller Capital Services.
3. HOW MAY WE COLLECT YOUR INFORMATION?
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We may collect your information in various ways, including but not limited to the information described below. If you wish to stop and/or prohibit us from collecting your Data, Personal Data, or non-PII, we may no longer be able to provide you with the relevant Seller Capital Services.
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1. During any signing-up/registration process — any personal information you provide if you sign up or register for anything on the Seller Capital Platform and/or the Seller Capital Services.

2. From your use of the Seller Capital Platform and/or the Seller Capital Services—When using the Seller Capital Platform and/or the Seller Capital Services, we will ask you, among other things, to provide Data, non-PII, and Personal Data such as your preferred language, your email address, your mobile number or other unique device identifiers assigned to your device and ad campaign data.
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In addition to this Data, Personal Data, and Non-PII and in accordance with applicable law, we and/or our third-party service providers may use a variety of technologies that automatically (or passively) collect specific Data, Personal Data, and Non-PII whenever you visit, use or interact with the Seller Capital Platform and/or the Seller Capital Services, including but not limited to Chrome Extensions, APIs and data scraping tools. For the avoidance of doubt, such information may be collected by us from your Data, Personal Data, or Non-PII within your account on the Seller Capital Platform, however your information lies within your account (be it directly on the Seller Capital Platform or on third party sites linked to your account). The information we collect may also include, among others, the browser that you are using, the IP address of your device, areas of the Seller Capital Platform that you visit, and the time of the day of your visit. In addition, tracking information may be collected as you navigate or use the Seller Capital Platform and/or the Seller Capital Services. For users using the Seller Capital Platform and/or the Seller Capital Services and switching on the location services, the location of your mobile device/other apparatus and movement thereof may be captured. You acknowledge that neither Seller Capital nor its Related Corporations are in any way responsible for the accuracy, completeness, or reliability of the Data, Personal Data, or Non-PII collected in this manner, and Seller Capital and its Related Corporations accept no liability in respect of it.
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By giving us your consent to collect your Data, Personal Data, or Non-PII in this manner, you agree that we may use it on the terms and conditions set out in this Privacy Policy, including but not limited to providing you with support, recommendations, and insights in respect of the Data, visualization of the Data, reporting in connection with the Data, execute your requests about the Data and send you promotions and offers. We will also use the Data, the Personal Data, and the Non-PII to enhance the Seller Capital Platform and/or the Seller Capital Services for our internal business purposes. Regarding Data, you consent to us accessing your Data with "read" and "write" rights.
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1. Use of "Cookies" - some information will be gathered through the use of "cookies". "Cookies" are small bits of information that are automatically stored on a person’s web browser. We use cookies to enhance your experience visiting our sites; for example, cookies allow us to save preferences for you so that you will not have to re-enter them the next time you visit. Cookies also help us collect anonymous click stream data to track user trends and patterns. The use of "cookies" is common. If you wish, you may reset your browser to notify you when you have received a cookie or refuse to accept cookies. Please note that certain site areas will not function properly if you set your browser not to accept cookies.

You should be aware that Seller Capital cannot control third-party cookie use (or the resulting information) and that this Privacy Policy does not cover such use.

2. Use of Web Beacons and other Technologies — small graphic images or other web programming code called web beacons (also known as "1×1 GIFs" or "clear GIFs") or other similar technologies may be included in our website and mobile pages and messages. The web beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users. In contrast to cookies, which are stored in a user’s computer hard drive, web beacons are embedded invisibly on Web pages. Web beacons or similar technologies help us to better manage content on the Seller Capital Platform and/or the Seller Capital Services by informing us what content is effective, count users of the Seller Capital Platform and/or the Seller Capital Services, monitor how users navigate the Seller Capital Platform and/or the Seller Capital Services or to count how many particular articles or links were viewed.

3. Embedded Scripts — an embedded script is programming code designed to collect information about your interactions with the Seller Capital Platform and/or the Seller Capital Services, such as the links you click on. The code is temporarily downloaded onto your device from our web server or a third-party service provide and is active only while you are connected to the Seller Capital Platform and/or Seller Capital Services and is deactivated or deleted after that.

4. Social Media and Widgets — the Seller Capital Platform and/or the Seller Capital Services may include social media features, such as the Facebook Like button, Twitter, Pinterest, and Google+, and widgets such as a "Share This" button or interactive mini-programs that run on our Seller Capital Services. Social media features and widgets are either hosted by a third party or may be hosted directly on the Seller Capital Platform or the Seller Capital Services. We have no control over such linked sites, applications, and widgets, and we cannot accept responsibility for the conduct of such companies. Your interactions with these features and widgets are governed by the privacy policy of the relevant company providing them. Before disclosing your Data, Personal Data or Non-PII on any other website or using these applications or widgets we advise you to examine the terms and conditions of using that website and the relevant third-party's data collection practices and control in their respective privacy policies.
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5. Marketing Communications & Postings — We may collect your Data, Personal Data or Non-PII through direct communications with you (including by way of SMS, MMS, any form of text, e-mails, telephone conversations and any other mode of telecommunications) and when you respond to requests from us. The Data, Personal Data or Non-PII will be collected with your knowledge and consent and is provided by you voluntarily. If you do not agree to this information being collected and used by us then you should not provide or post it, which in turn means that you may not be able to participate in or receive the full benefit of such communications, polls, questionnaires or surveys.
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6. Non-PII -Specific or aggregate information may be collected to help maintain accurate accounts, assist in marketing of our products and services and to help make the Seller Capital Platform more useful to you. Seller Capital may provide aggregated statistical information about user behaviour to reputable third parties. For avoidance of doubt, such information collected or collated as part of a statistic, is not Personal Data.

7. We only access Data, Personal Data and Non-PII that we need to be able to provide the Seller Capital Platform and Seller Capital Services as set out in the Terms of Use and this Privacy Policy.
4. HOW WE MAY PROCESS DATA, PERSONAL DATA AND NON-PII

Your Data, Personal Data and non-PII may be processed for various purposes, including but not limited to the following purposes:

1. to provide the Seller Capital Platform and Seller Capital Services to you;

2. to provide you with recommendations and insights in respect of the Data, visualisation of the Data and reports in connection with the Data and to execute your requests in relation to the Data;

3. to contact you, manage any account you may have with us and to promote and market to you (including but not limited to by way of direct mail, SMS, MMS, any form of text, e-mail and/or any other mode of telecommunications) other services or products provided by us or our Related Corporation(s) and/or strategic partners, products, services, promotion, special offers of third parties whose products and services we think may be of interest to you;

4. to help us to monitor and improve the performance of our services;

5. to maintain and develop our services, business systems and infrastructure, including testing and upgrading of the system;

6. to gain an understanding of you in order for us to enhance our services or to improve your overall experience in using the Seller Capital Platform and/or the Seller Capital Services;

7. to conduct research and development and statistical analysis in connection with the Seller Capital Platform and/or the Seller Capital Services and to identify your needs, preferences and market trends;

8. to investigate and reSeller Capitale any service issues, complaints or other enquiries regarding the Seller Capital Platform and/or the Seller Capital Services;

9. to detect and prevent fraudulent or criminal activity;
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10. to comply with any law, rule or regulation to which we are subject;

11. to verify your identity and to conduct background checks and/or credit worthiness checks on you (if required);

12. any other uses to which you have explicitly consented; and

13. such other uses as we may deem reasonably necessary to provide the Seller Capital Platform and/or the Seller Capital Services.

We may also use certain de-identified and aggregated data about our clients for our internal data analytics purposes. Seller Capital has a legitimate business interest to use the Data, Non-PII and Personal Data we collect from you to provide such requested services and in order to be able to service our clients better. With your consent, we may send you information or services or a promotional nature that we consider may be relevant to you.
5. TRANSFER AND STORAGE OF DATA, NON-PII AND PERSONAL DATA OVERSEAS
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Our applications are hosted within our domain only. However, please note that all of your information may be transferred to and maintained on computer networks that may be located outside of the state, province, country, or other governmental jurisdiction in which you reside, and the countries in which these computer networks are located may not have privacy laws as protective as the laws in your country. When you provide us with your Data, Personal Data and Non-PII, you also consent to such Data, Personal Data and Non-PII being transferred overseas.

We may also share your Data, Personal Data, and non-PII with our service providers and other third parties as set out herein, and they may be located outside of the country in which you reside. As these entities are located outside of the country in which you reside, the legal framework in relation to personal data protection or privacy protection may vary in degree in different countries/jurisdictions.
6. DISCLOSURE TO THIRD PARTIES
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Your Data, Personal Data, or non-PII may be disclosed to third parties, including but without limitation to the following persons:

​1. any of our Related Corporation(s);

2. any person engaged/contracted/appointed by us (including, but not limited to, our employees, workers, staff, shareholders, directors, agents, contractors, business or strategic partners, or associates) to facilitate the performance and provision of the Seller Capital Services and/or any other purpose which is necessary or related to the provision of the Seller Capital Services to you which may include but not be limited to:
any analytics partners to provide analytics on the usage of the Seller Capital Platform;
any service providers, which may include hosting, technology and communication providers, support, and customer service vendors;
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3. payment channels including but not limited to financial institutions;

4. any person for the performance of a contract to which you are a party;

5. any person as required by law, rule, or regulation to which we are subject;

6. any person for the assessment or collection of any tax or duty or any other imposition of a similar nature;

7. any person to respond to services or technical issues;

8. our professional advisors on a need-to-know basis for those advisors providing advice to us;

9. any person who acquires all or part of the assets or business of Seller Capital or its Related Corporations;

10. any person when there is a complaint, dispute, or conflict, including an accident;

11. any person to enforce the Terms of Use governing your use of the Seller Capital Platform and/or the Seller Capital Services;

12. any person if it is necessary, in our sole discretion, to protect the safety, rights, property, or security of Seller Capital or its Related Corporations, the Seller Capital Platform and/or the Seller Capital Services or any third party;

13. any person to detect, prevent, or otherwise address fraud, security, or technical issues and/or to prevent or stop any activity which in our sole discretion is deemed to be illegal, unethical, unlawful, or poses a serious risk to the society in general; and

14. otherwise as permitted under the applicable law.
7. YOUR OBLIGATIONS

You are responsible for updating your Personal Data with us, and you hereby confirm that all Personal Data furnished to us is true, accurate, complete, not misleading, and always kept up-to-date. You shall immediately report and notify us in the event of any error or necessary update in the Personal Data which you have submitted and/or provided to us and/or otherwise collected by us whether through your usage of the Seller Capital Platform and/or the Seller Capital Services or otherwise.
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If you do not wish to receive certain information from us whether via SMS, MMS, or any form of text, e-mail or otherwise you shall notify us and request to be excluded from such services, failing which you shall deemed to have accepted the services voluntarily.

We shall not be responsible for any Data, Personal Data, or non-PII you make available on any third-party sites that may have a link on the Seller Capital Platform and/or the Seller Capital Services.
8. SECURITY
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We take reasonable precautionary measures to safeguard your Data, Personal Data, and non-PII against loss, theft, unauthorized access, or use. However, please note that we cannot guarantee the security of your Data, Personal Data, or non-PII, and we do not assume or accept any liability for any improper access, use, theft, or loss of it.
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Customers can request the deletion of their data by emailing our support email, and we will take the necessary action within 15 days.
9. YOUR DECLARATION
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BY AGREEING TO THIS PRIVACY POLICY AND/OR BY REGISTERING FOR OR CONTINUING TO USE THE SELLER CAPITAL PLATFORM AND/OR THE SELLER CAPITAL SERVICES, YOU ACCEPT AND AGREE TO YOUR DATA, PERSONAL DATA AND NON-PII BEING COLLECTED, PROCESSED AND DISCLOSED BY US AS SET OUT IN THIS PRIVACY POLICY.
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PLEASE TAKE NOTE THAT YOU MAY REFUSE TO PROVIDE US WITH ANY DATA, PERSONAL DATA AND/OR NON-PII AND TO TERMINATE THIS RELATIONSHIP WITH SELLER CAPITAL AT ANY TIME HOWEVER.
10. YOUR RIGHTS

Right to be informed & access: You are entitled to make a written request to us for information on the Personal Data being processed by or on behalf of Seller Capital upon payment of a prescribed fee. You may also request a copy of your Personal data upon payment of a prescribed fee.

Right to correct your Personal Data: You may also request correction and/or modification of any of your Personal Data. If you are concerned with the confidentiality of any information given or wish to correct any Personal Data provided by you to us, kindly contact us at info@sellercapital.sg.

Right to prevent processing for direct marketing purposes: If you do not wish to receive certain information from us, whether via SMS, MMS, or any form of text, email, or otherwise, you shall notify us at info@sellercaiptal.sg. and request to be excluded from such services or click the “unsubscribe” link at the bottom of any marketing email, failing which you shall deemed to have accepted the services.

Right to prevent processing of data likely to cause distress and right to withdraw consent: You are entitled to inform us in writing should you wish us to stop processing your data, but we may not be able to provide Seller Capital Services to you.
11. AMENDMENTS TO THIS PRIVACY POLICY
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Seller Capital reserves all rights to amend, modify, vary, terminate, delete and/or add any part or all of this Privacy Policy at any time and from time to time and any notice in relation to any such amendment, modification, variation, termination, deletion and/or addition shall be posted on the Seller Capital Platform and/or the Seller Capital Services. Your continued usage of the Seller Capital Platform and/or the Seller Capital Services after being notified of any changes to this Privacy Policy shall be deemed an agreement by you to such changes. If you do not agree to any such changes, you may terminate any agreement between you and Seller Capital in relation to your use of the Seller Capital Platform and/or the Seller Capital Services. However, if we intend to change our degree of access which is currently “Read” and “Write”, we will ask for you express consent before making such a change.
12. CONFLICT
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If there is any conflict in any different language versions of this Privacy Policy, this English version shall prevail.
13. LAW AND JURISDICTION
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This Privacy Policy and any non-contractual obligations arising out of or in connection with them shall be governed and construed in accordance with the laws of Singapore. Any dispute arising out of or in connection with this Privacy Policy (including as to the existence, validity, interpretation, performance, breach, or termination thereof) or any dispute regarding non-contractual obligations arising out of or in connection with the Privacy Policy will be subject to the exclusive jurisdiction of the Singapore International Arbitration Centre in Singapore by the arbitration rules of the Singapore International Arbitration Centre (the SIAC Rules) and the SIAC Rules are deemed incorporated into this Privacy Policy by reference.